What’s the central goal of street smart nj? To make sure that all roadway users – drivers, pedestrians, bicyclists – know and understand their duties and responsibilities for sharing the road safely. Numerous partners are collaborating to spread the word.
Traffic safety officers in the five communities are employing best practices in enforcing pedestrian-related traffic laws.. They are focusing on opportunities to engage and educate, rather than simply issuing citations.
Pre- and post-campaign surveys are being used to measure awareness and attitudes among drivers, bicyclists and pedestrians. Surveys also assess awareness of the Street Smart NJ campaign and its messages.
The campaign seeks to change driver and pedestrian behavior and reduce pedestrian and bicyclist deaths and injuries, by:
- Educating drivers, pedestrians and bicyclists about safe roadway practices.
- Increasing enforcement of pedestrian and bicycle safety laws and making drivers, pedestrians and bicyclists aware of that effort.
- Developing a program that can be easily replicated in other New Jersey communities that want to decrease pedestrian and bicycle injuries and fatalities.