STREETSMART is a new public education, awareness and behavioral change campaign being piloted in five New Jersey communities – Hackettstown, Jersey City, Long Beach Island, Newark, and Woodbridge. The campaign uses radio, outdoor and transit advertising, along with grassroots public awareness efforts and law enforcement to address pedestrian and bicyclist safety. Learn more

goals

The campaign seeks to change driver and pedestrian behavior and reduce pedestrian and bicyclist deaths and injuries, by:

  • Educating drivers, pedestrians and bicyclists about safe roadway practices.
  • Increasing enforcement of pedestrian and bicycle safety laws and making drivers, pedestrians and bicyclists aware of that effort.
  • Developing a program that can be easily replicated in other New Jersey communities that want to decrease pedestrian and bicycle injuries and fatalities.