About Street Smart

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Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. Since its creation in 2013, more than 190 communities have participated in Street Smart NJ.

Street Smart NJ emphasizes educating drivers and pedestrians through mass media, as well as targeted enforcement. Police officers focus on engaging and educating, rather than simply issuing citations. Street Smart NJ complements, but doesn’t replace, other state and local efforts to build safer streets and sidewalks, enforce laws and train better roadway users.

The campaign is coordinated by the North Jersey Transportation Planning Authority (NJTPA) and is supported by federal and state funds, with additional funding/in-kind contributions from local partners, including the state’s eight Transportation Management Associations.

Communities and organizations everywhere are invited to use the strategies and materials on this website to create their own campaigns

Evaluations are periodically conducted to gauge the effectiveness of Street Smart NJ campaigns.


Street Smart Safety Message Posters


  • New Jersey’s pedestrian fatality rate in 2019 was 1.97 per 100,000 population, ranking it 19th among all states. However, pedestrians comprised 31 percent of all people killed in fatal crashes, while the national average is only 17 percent.
  • In 2019, there were 559 fatalities caused by crashes. This includes 175 pedestrians, according to the National Highway Traffic Safety Administration.
  • From 2015 through 2019, 876 pedestrians were killed on the state’s roads. That translates into one death every 2.4 days.

A National Problem

      • 6,205 pedestrians dies in traffic crashes in the US in 2019, a 2.7 percent decrease from 2018.
      • Alcohol involvement—for the driver and/or the pedestrian—was reported in 46 percent of all fatal pedestrian crashes in 2019.
      • On average, a pedestrian was killed every 85 and injured every 7 minutes in traffic crashes in 2019.
      • 82 percent of pedestrian fatalities occurred in an urban setting.
      • 18 percent  pedestrian fatalities in 2019 occurred at intersections.
      • 70 percent of the pedestrians killed in traffic crashes in 2019 were male.
      • More pedestrian fatalities occurred in the dark (76 percent) than in daylight (21 percent), dusk (2 percent), and dawn (2 percent).
      • NHTSA is the source of the above information.




Whether you’re driving, walking or cycling, everyone can help make New Jersey’s roads safer. By playing our part, we can work toward New Jersey’s goal of zero pedestrian fatalities.

It’s important that everyone know and follow the laws. And there are also common sense safety measures everyone can follow to help reduce fatalities.

Laws for Motorists around Pedestrians

  • Drivers must stop and stay stopped to allow people to cross at marked crosswalks and intersections, including when turning.  (39:4-36.a. (1))
  • Whenever any vehicle is stopped for someone crossing the road, the driver of any other vehicle approaching from the rear shall not pass the stopped vehicle. (39:4-36.a. (3))
  • A person crossing or starting to cross an intersection on a walk or green signal, but who is still within the crosswalk when the signal changes, has the right of way until they finish crossing.  (39:4-32.c.)
  • A driver shall exercise due care for the safety of any pedestrian upon a roadway. (39:4-32.g.; 39:4-36.a. (5))
  • In the event of a collision between a vehicle and a person crossing at an intersection, there shall be a permissive inference that the driver did not exercise due care for the safety of the pedestrian. (39:4-32.h.; 39:4-36.d.)
  • It is a primary offense for a motorist to talk or text message with a hand-held wireless telephone or electronic communication device while driving. (39:4-97.3)

Violations of the above laws (with the exception of the final bullet) carry a $200 fine, two motor vehicle points and up to 15 days of community service. If the violation results in serious bodily injury to a person crossing, drivers can face fines of more than $500, up to 25 days in jail and license suspension of up to six months. The fines for distracted driving violations are $200 to $400 for a first offense, $400 to $600 for a second violation, and $600 to $800 for a third or subsequent violation.


Laws for Pedestrians

  • No pedestrian shall leave a curb or other place of safety and walk or run into the path of a vehicle which is so close that it is impossible for the driver to yield or stop.  (39:4-32.a; 39:4-36.a. (2))
  • Where traffic is not controlled and directed either by a police officer or a traffic control signal, people should cross in a marked crosswalk, or, in the absence of a marked crosswalk, and where not otherwise prohibited, at right angles to the roadway.  (39:4-34)
  • No person shall cross a roadway against the stop or red signal at a crosswalk whether marked or unmarked, unless otherwise specifically directed by a police officer or traffic control device.  (39:4-32.a.)
  • Every person upon a roadway at any point other than within a marked crosswalk or within an unmarked crosswalk at an intersection, shall yield the right-of-way to all vehicles.  (39:4-36.a. (4))

 Violation of the above laws carries a $54 fine.

Safety Tips


Driver Safety Tips

  • Stop for pedestrians in marked crosswalks and at intersections.
  • Slow down and obey the posted speed limit.
  • Stop and look for pedestrians and bicyclists before turning.
  • Do not pass vehicles stopped for people crossing in crosswalks and at intersections.
  • Do not block or park in crosswalks.
  • Take extra care around buses.
  • Allow three feet when passing bicyclists.
  • Eliminate all distractions.
  • Driver sober

Pedestrian Safety Tips

  • Cross at corners and intersections. Use marked crosswalks where available.
  • Before crossing look left, right, then left again.
  • Use the pedestrian buttons and begin crossing the street on the walk signal.
  • Be visible at night and in inclement weather.
  • Watch out for vehicles turning right on red.
  • Use sidewalks or walk facing traffic where there are no sidewalks.
  • When stepping off a bus, allow it to proceed before crossing to ensure a clear sight line.
  • Walk sober.
  • Eliminate all distractions.