EVEN ONE FATALITY IS TOO MANY. HELP US REACH ZERO DEATHS.

In 2022, 193 pedestrians were killed in crashes with vehicles in New Jersey — that’s more than one fatality every two days.

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Working To Make Our Streets Safer

Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority that aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities.

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How Can You Partner With Us?

I Want To Learn More About Pedestrian safety

Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. More than 200 communities have participated in Street Smart NJ.

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I'm Working on a Local Campaign

Check out our Resources section and scroll through the different types to find the appropriate available downloadable art and other resource files.

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I want to Start a Campaign

Launching a Street Smart NJ campaign takes planning and collaboration. While campaigns are typically four to six weeks long, the planning often begins months in advance.

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News & Upcoming Events

News

Thursday, October 3, 2024

October is Pedestrian Safety Month

The number of pedestrians killed in traffic crashes may be down slightly in recent years but it's still near a 40-year high.
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Friday, September 13, 2024

NHTSA Aims to Reduce Pedestrian Fatalities with New Vehicle Design

The National Highway Traffic Safety Administration (NHTSA) is making new cars safer for pedestrians.

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Friday, September 6, 2024

Back to School Safety Tips

Students across New Jersey returned to school this month, which means everyone needs to take extra care when driving and walking. It’s critical that everyone keep safety in mind when traveling.
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events

Bringing Awareness To Pedestrians & Motorists In NJ

Partnering With Street Smart NJ

If you’re interested in implementing the Street Smart NJ campaign in your area, please contact Will Yarzab at [email protected].