EVEN ONE FATALITY IS TOO MANY. HELP US REACH ZERO DEATHS.

In 2022, 193 pedestrians were killed in crashes with vehicles in New Jersey — that’s more than one fatality every two days.

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Working To Make Our Streets Safer

Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority that aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities.

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How Can You Partner With Us?

I Want To Learn More About Pedestrian safety

Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. More than 200 communities have participated in Street Smart NJ.

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I'm Working on a Local Campaign

Check out our Resources section and scroll through the different types to find the appropriate available downloadable art and other resource files.

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I want to Start a Campaign

Launching a Street Smart NJ campaign takes planning and collaboration. While campaigns are typically four to six weeks long, the planning often begins months in advance.

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News & Upcoming Events

News

Wednesday, October 1, 2025

Quirky Messages Highlight Pedestrian Safety in Princeton

Princeton and Greater Mercer TMA will launch a Be Street Smart NJ campaign later this fall.
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Thursday, September 4, 2025

Back to School Travel Safety Tips

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Thursday, May 22, 2025

Jersey Shore Summer Street Smart NJ Campaign Kicks Off

Police departments along the Jersey Shore kicked off pedesrian safety campaigns ahead of the busy Memorial Day weekend. Participating communitie include Harvey Cedars, Beach Haven, Surf City, Manchester Township, Mantoloking, Monmouth Beach, Ocean Township and Point Pleasant Beach.
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events

Oct 1 - Oct 31

Pedestrian Safety Month

October is National Pedestrian Safety Month and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) is urging drivers to slow down and be alert for pedestrians.
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Oct 20 - Oct 24

School Bus Safety Week

There were 61 fatalities in crashes that involved a driver illegally passing a stopped school bus, an average of 2.5 fatalities a year, from 2000-2023. Of those fatalities, 26 were pedestrians who were 18 years old or younger.
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Bringing Awareness To Pedestrians & Motorists In NJ

Partnering With Street Smart NJ

If you’re interested in implementing the Street Smart NJ campaign in your area, please contact Will Yarzab at [email protected].