EVEN ONE FATALITY IS TOO MANY. HELP US REACH ZERO DEATHS.

In 2022, 193 pedestrians were killed in crashes with vehicles in New Jersey — that’s more than one fatality every two days.

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Working To Make Our Streets Safer

Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority that aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities.

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How Can You Partner With Us?

I Want To Learn More About Pedestrian safety

Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. More than 200 communities have participated in Street Smart NJ.

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I'm Working on a Local Campaign

Check out our Resources section and scroll through the different types to find the appropriate available downloadable art and other resource files.

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I want to Start a Campaign

Launching a Street Smart NJ campaign takes planning and collaboration. While campaigns are typically four to six weeks long, the planning often begins months in advance.

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News & Upcoming Events

News

Thursday, May 22, 2025

Jersey Shore Summer Street Smart NJ Campaign Kicks Off

Police departments along the Jersey Shore kicked off pedesrian safety campaigns ahead of the busy Memorial Day weekend. Participating communitie include Harvey Cedars, Beach Haven, Surf City, Manchester Township, Mantoloking, Monmouth Beach, Ocean Township and Point Pleasant Beach.
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Wednesday, April 23, 2025

Teaneck kicks off pedestrian safety campaign

Teaneck Police Department received a grant from the New Jersey Division of Highway Traffic Safety to support the campaign, which will focus on the heavily used crosswalk at 501 Cedar Lane, near many local businesses.
 
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Thursday, April 10, 2025

Memorial Day - Click it or Ticket Campaign

Join the U.S. Department of Transportation’s National Highway Traffic Safety Administration and law enforcement nationwide for the Click It or Ticket high-visibility seat belt enforcement campaign and help us urge everyone to buckle up when they’re in the car.
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events

Sep 7

Street Savvy Cycling

Become a Street Savvy Cyclist! Learn effective communication, proper lane positioning, bike specific traffic law, common crash avoidance and other defensive driving strategies.
 
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Sep 29 - Oct 5

Week Without Driving Campaign

Join the Week Without Driving experience so that those who have the option to drive can learn firsthand about the barriers and challenges that nondrivers face and work with nondrivers to create more accessible communities for all. 
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Bringing Awareness To Pedestrians & Motorists In NJ

Partnering With Street Smart NJ

If you’re interested in implementing the Street Smart NJ campaign in your area, please contact Will Yarzab at [email protected].