About Street Smart

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Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. Since its creation in 2013, more than 200 communities have participated in Street Smart NJ.

Street Smart NJ emphasizes educating drivers and pedestrians through mass media, as well as targeted enforcement. Police officers focus on engaging and educating, rather than simply issuing citations. Street Smart NJ complements, but doesn’t replace, other state and local efforts to build safer streets and sidewalks, enforce laws and train better roadway users.

The campaign is coordinated by the North Jersey Transportation Planning Authority (NJTPA) and is supported by federal and state funds, with additional funding/in-kind contributions from local partners, including the state’s eight Transportation Management Associations.

Communities and organizations everywhere are invited to use the strategies and materials on this website to create their own campaigns

Evaluations are periodically conducted to gauge the effectiveness of Street Smart NJ campaigns.


In New Jersey

  • New Jersey’s pedestrian fatality rate in 2019 was 1.97 per 100,000 population, ranking it 19th among all states. However, pedestrians comprised 31 percent of all people killed in fatal crashes, while the national average is only 17 percent.
  • In 2019, there were 559 fatalities caused by crashes. This includes 175 pedestrians, according to the National Highway Traffic Safety Administration.
  • From 2015 through 2019, 876 pedestrians were killed on the state’s roads. That translates into one death every 2.4 days.

A National Problem

  • 6,205 pedestrians dies in traffic crashes in the US in 2019, a 2.7 percent decrease from 2018.
  • Alcohol involvement—for the driver and/or the pedestrian—was reported in 46 percent of all fatal pedestrian crashes in 2019.
  • On average, a pedestrian was killed every 85 and injured every 7 minutes in traffic crashes in 2019.
  • 82 percent of pedestrian fatalities occurred in an urban setting.
  • 18 percent pedestrian fatalities in 2019 occurred at intersections.
  • 70 percent of the pedestrians killed in traffic crashes in 2019 were male.
  • More pedestrian fatalities occurred in the dark (76 percent) than in daylight (21 percent), dusk (2 percent), and dawn (2 percent).
Source: National Highway Traffic Safety Administration