EVEN ONE FATALITY IS TOO MANY. HELP US REACH ZERO DEATHS.

In 2021, 218 pedestrians were killed in crashes with vehicles in New Jersey — that’s more than one fatality every two days.

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Working To Make Our Streets Safer

Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority that aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities.

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How Can You Partner With Us?

I Want To Learn More About Pedestrian safety

Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. More than 200 communities have participated in Street Smart NJ.

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I'm Working on a Local Campaign

Check out our Resources section and scroll through the different types to find the appropriate available downloadable art and other resource files.

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I want to Start a Campaign

Launching a Street Smart NJ campaign takes planning and collaboration. While campaigns are typically four to six weeks long, the planning often begins months in advance.

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News & Upcoming Events

News

Monday, December 12, 2022

Winter Safety Tips (2022)

Winter can be an especially dangerous time for travelers Icy streets and sidewalks, blinding snow and fewer daylight hours mean everyone has to be extra cautious — especially drivers.
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Friday, December 2, 2022

New Jersey Attorney General and Division of Highway Traffic Safety Launch Drive Sober Campaign

With the goal of ensuring safe travels for all drivers in New Jersey during the holiday season, Attorney General Matthew J. Platkin and the Division of Highway Traffic Safety (“the Division”) announced the launch of the annual Drive Sober or Get Pulled Over Year End Holiday Campaign today.
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Thursday, November 3, 2022

Avoid Driving Drowsy

Clocks fall back an hour on Sunday morning, marking the end of Daylight Saving Time. While the time change may seem insignificant, an hour is enough to mess up your sleeping pattern, which can lead to drowsy driving.
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Bringing Awareness To Pedestrians & Motorists In NJ

Partnering With Street Smart NJ

If you’re interested in implementing the Street Smart NJ campaign in your area, fill out the form below and an NJTPA official will reach out to help you get started.