EVEN ONE FATALITY IS TOO MANY. HELP US REACH ZERO DEATHS.

In 2022, 193 pedestrians were killed in crashes with vehicles in New Jersey — that’s more than one fatality every two days.

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Working To Make Our Streets Safer

Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority that aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities.

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How Can You Partner With Us?

I Want To Learn More About Pedestrian safety

Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. More than 200 communities have participated in Street Smart NJ.

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I'm Working on a Local Campaign

Check out our Resources section and scroll through the different types to find the appropriate available downloadable art and other resource files.

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I want to Start a Campaign

Launching a Street Smart NJ campaign takes planning and collaboration. While campaigns are typically four to six weeks long, the planning often begins months in advance.

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News & Upcoming Events

News

Monday, December 4, 2023

Attorney General and Division of Highway Traffic Safety Launch Drive Sober Campaign

In a dedicated effort to promote the safety of New Jersey residents and visitors during the upcoming holiday season, Attorney General Matthew J. Platkin and the New Jersey Division of Highway Traffic Safety (HTS) announced the kickoff of the annual “Drive Sober or Get Pulled Over” Year-End Holiday Campaign.
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Tuesday, November 28, 2023

Elizabeth, Union Township, Union County join statewide pedestrian safety campaign

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Wednesday, November 1, 2023

Daylight Saving Time Ends This Weekend

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events

Dec 13 - Jan 1

Holiday Season Enforcement Campaign

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Bringing Awareness To Pedestrians & Motorists In NJ

Partnering With Street Smart NJ

If you’re interested in implementing the Street Smart NJ campaign in your area, fill out the form below and an NJTPA official will reach out to help you get started.