Thursday, October 21, 2021

Street Smart NJ Campaign Exceeds 200 Partners Statewide

This month Street Smart NJ reached a major milestone — exceeding 200 pedestrian safety campaign partners, including municipalities, counties and colleges across the state.

This achievement would not have been possible without the campaign’s many partners, especially the county and municipal police departments, New Jersey Division of Highway Traffic Safety, the state’s eight transportation management associations, the Federal Highway Administration, the New Jersey Department of Transportation, NJTRANSIT, the New Jersey State Association of Chief of Police, the New Jersey Police Traffic Officers Association, the county traffic officers associations, Safe Kids and AAA.

Street Smart NJ, developed by the North Jersey Transportation Planning Authority (NJTPA), was piloted in five geographically (rural, urban, suburban, beach) and ethnically diverse communities in the NJTPA’s 13-county region in November 2013 (Newark, Jersey City, Hackettstown, and Woodbridge) and summer 2014 (Long Beach Island). Since that time, the program has expanded statewide and grown each year as more communities host efforts to improve pedestrian safety and work toward the state’s goal of zero fatalities.

Street Smart NJ emphasizes educating drivers and pedestrians though mass media and targeted law enforcement initiatives. Police officers focus on engaging and educating, rather than simply issuing citations. The program complements other state and local efforts to build safer streets and sidewalks, enforce laws and train better roadway users.

Communities interested in a hosted a campaign can fill out the online form or contact Street Smart NJ coordinator Will Yarzab. Campaign materials, including social media messages are available on the resources page.

Street Smart NJ Campaign Locations