Thursday, September 8, 2022

Highland Park Kicks Off Pedestrian Safety Campaign

The Highland Park Police Department, in conjunction with Keep Middlesex Moving and the Borough's Safe Walking and Cycling Committee, kicked off a Street Smart NJ pedestrian safety campaign Wednesday, September 8, to remind travelers to keep safety in mind as students return to school.

Street Smart NJ is a public education initiative, created by the North Jersey Transportation Planning Authority (NJTPA), which aims to change the behaviors that contribute to pedestrian-vehicle crashes.

"I want to thank Highland Park and Keep Middlesex Moving for their work on this initiative. Behavioral change campaigns like this are a great compliment to safety improvements and can help reduce fatalities," said Middlesex County Commissioner Charles Kenny, who serves on the NJTPA Board of Trustees. "Middlesex County strives to be a leader when it comes to road safety, particularly for people walking and biking. Last week we became the first county in the state to adopt a Vision Zero Action Plan."

Since the program's inception in 2013, more than 230 communities, colleges and organizations have participated in Street Smart, including 21 campaigns in Middlesex County.

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